So, let’s get started with paid advertising.There’s four main pros of paid advertising. One, it can scale up as quick as you want. As you’re willing to spend more money, you get more traffic. You start a paid advertising campaign, you get that traffic today. Two, you can target any region that you want. With paid advertising, if you only do business in California, you can only do ads just in California,
If you do business in a specific city, you can also have your ads only show up within that city. That’s a beautiful part about paid advertising.
Three, you can leverage dayparting. Dayparting isn’t common, most people aren’t familiar with this and they’re not using this. But if you’re business is only around from 8 am to 5 pm, and let’s say you’re in the B to B industry,
and you’re looking for phone calls,
why would you want to pay for ads at 6 pm? Because if someone comes to your website, and they try calling you, no one’s going to be there to answer it. With dayparting, it allows you to pick
what hours you want your ads to show up. The last thing you want to do, is be spending money during times that you’re not in business.
The fourth thing, this is my favorite part about paid ads,
is you can be very aggressive with your landing pages. With SEO, typically, pages that rank on the top of Google, are very long in content and they have roughly 2000 words. With pay-per-click, if you’re landing page has 2000 words, people aren’t really going to convert into a customer, or a lead, or a sale.
They’re probably gonna read your content. That’s not what you want. You want them to buy, and that’s the beauty of pay-per-click.
You can have a very aggressive landing page that focuses on your service, your offer, your product and you can get people to convert much higher
from a percentage of how many visitors you’re getting to how many customers, than you can from SEO. Now, before I get in to the advantages of SEO, if any of you guys leveraged paid advertising, just leave a comment below with yes. I’m just curious to see how many of you
guys are spending money on paid ads. With SEO, there’s a few advantages. One, even if you slow down on SEO, you can keep getting more traffic over time. That’s the beautiful part. With paid advertising, the moment you stop, so does your traffic. With SEO, if you slow down, all that traffic that you’ve built up, doesn’t go away. You can still maintain it and get it. Two, SEO traffic is free. And here’s what I mean by free, yes, it does take time or energy, or you may have to pay some people to help with link building or content but it’s free because it’s so much cheaper and in general, you can do SEO yourself. You don’t have to pay an agency
or firm to help you with SEO. You can learn it yourself, you can do it yourself and over time you’ll notice that your traffic goes up. And the third big benefit is, majority of people when they perform a search,
click on the organic listings. If you disagree with that, leave a comment and say no. And I know most you aren’t gonna disagree,
because the data shows the majority
of the traffic goes to organic listings over paid listings. Now, you’re probably wondering, which one should you do. Well, with pay-per-click, you’ll find
that you can scale up and down much quicker. With SEO, it takes a lot longer. With paid advertisings, you can control the type
of artists that comes to your landings page. With SEO, you can’t; you pretty much get a mix of everything. It could be some people from the United States, specific city that you may not be selling your services in, it could be in Canada if you’re not operating in Canada, India, whatever region it may be. You can’t necessarily control that as closely as you can with pay-per-click. Also, with SEO traffic, it’s not guaranteed. Algorithms can slap you.
Once you’re doing well, that traffic doesn’t always last. Yes, you can maintain a portion of it, but it may go up or down and you could get slapped from the algorithm. And yeah with paid advertising, you can get pulled away as well and slapped, but it’s very rare because you’re giving them money. You’ll also find that paid scales really easily, while SEO takes a lot of time. With SEO you gotta write a lot of content, either yourself or you gotta hire writers or contractors, whatever it may be. And even when you do that, you won’t see the results right away. It can take three to six months before you see some result, but it usually takes over a year before the results start kicking in. So, now let’s go to the ultimate question;
is it SEO or is it paid, which one should you be leveraging? Well the answer is, both.
If they’re both profitable, why wouldn’t you leverage them? If paid advertising’s profitable, that means SEO for sure is gonna be profitable. You wanna leverage not only paid and SEO, you’re gonna be leveraging any marketing channel
that’s profitable and works, that you can keep scaling. So, if people say, oh SEO’s better, or paid advertising is better, it doesn’t really matter.
Leverage all the channels that are profitable for your business.
Back in the day, you could just leverage SEO and build a business, or you could just leverage paid. But now, there’s so many businesses popping online, it’s so competitive that you have no choice but to leverage all the channels out there. From Google Adwords, to Facebook Ads, to SEO, to Content Marketing, to Social Media Marketing, to Email Marketing, to Push Notifications. Th list keeps going on and on. That’s the only way you’re going to succeed is if you have an omni-channel approach,in which you’re leveraging all the channels. So now you have it, which one’s better?
It doesn’t matter, you wanna leverage all of them. If you found this video interesting, make sure you like it, make sure you share it, tell other people about it, or if you have any questions on paid or SEO or any marketing related questions,